Advertising Opportunities for Your Automobile

Digital Auction Catalog
Produced in digital format and launched to 65,000+ people one month prior to the event. This format is viewed by clients in over 65 countries. Over 962,918 viewers with over 62,000 unique visitors in a 2 week time span. It is updated constantly leading up to the event.



Pocket Guide:
In the hands of all registered bidders, Gold Members and Platinum clients 2 weeks prior to the event. Comprehensive and indexed listing of all cars in the auction to date.

Russo and Steele’s Website:
The Featured Automobile pages are the most viewed pages on the Russo and Steele site. Each month Russo and Steele receives more than 105,000 visitors; 69,452 unique visitors.

Direct Marketing:
Our direct marketing pieces go out to more than 42,000 people. Each event has a different direct marketing plan, but it consists of no less than 4 pieces.

Online Marketing:
Russo and Steele uploads each auctions inventory in at least 3 of the top rated classic car websites. One of the Sites alone generates more than 300,000 impressions and over 60,000 click-throughs creating real buyer inquiries for your automobile. In addition, Russo and Steele cross promotes with classic car websites, such as Hemmings.com, to deliver more qualified buyers direct to your automobile.




Print Advertising:
Russo and Steele advertise in every major print publication, such as, Hemmings Motor News, Sports Car Market, Old Cars Weekly, Auto Events, Classic Motorsports, Vintage Motorsport, Classic Cars and more. Lead times are long for these publications, so by consigning early you can maximize your marketing opportunities on Russo and Steele dollars.

Russo and Steele Email Blasts:
Sends out emails weekly to a base of more than 35,000 people with an open rate of 72% and a click through rate of 64.2%.


Click here to consign your automobile now!