23 Aug Russo and Steele Collector Automobile Auctions Focuses on Quality and Improves Sell Through in Barn Burning 2017 Monterey Sale

For Immediate Release:


Scottsdale, Arizona (August 23rd, 2017) – Following another fast paced, high energy showing on Fisherman’s Wharf, downtown at Monterey, California’s world-renowned collector car week, Russo and Steele Collector Automobile Auctions today announced incredible sales results with early totals reaching $8.6 Million. With a nearly 15% reduction in vehicles offered, this represents a strong emphasis on sell through and a higher quality docket, and thus continues to solidify Russo and Steele as “The Most Exciting Collector Automobile Auction Company in the World”. Russo and Steele also once again reported record breaking attendance increases, which further demonstrates the strength of the companies ever growing, passionate base of followers.


Some of Russo and Steele’s most notable Monterey sales include:


1953 Ferrari 250 GT Europa – $1,155,000.00


2005 Porsche Carrera GT – $671,000.00


1969 Ford Mustang Boss 429 Fastback – $355,000.00


2008 Mercedes Benz McLaren SLR Silver Arrow – $352,000.00


2005 Ford GT – $305,000.00



“Our primary objective in Monterey in 2017 was to adhere to much more selective Consignment process and as such offer the cars the market wanted at very appropriate reserves”, comments Russo and Steele CEO Drew Alcazar. “This simple approach equated to an exciting, dramatic sale, ending with a packed, standing room only event, every night of auction and the words “Sold, Sold, Sold!” echoing throughout every corner of downtown Monterey.”


Next, Russo and Steele proudly presents its triumphant return to the high desert of sunny Scottsdale, Arizona and its ultra-premium new venue, Salt River Fields at Talking Stick for its flagship event January 17-21, 2018. It also marks the kick off to 2018’s collector automobile season and the premier of the Southwest’s most important Concours event: Concorso Arizona presented by Scuderia Southwest, Salt River Fields at Talking Stick and Russo and Steele on January 13th. To market your collector automobile be sure to contact Russo and Steele’s friendly and expert Consignment Specialists early to maximize your sale result!


For Enthusiasts – By Enthusiasts. ™   At Russo and Steele Collector Automobile Auctions, it’s far more than a tagline. It’s our lifestyle! For further supporting documentation, high-resolution images, or more advance information about any 2018 Russo and Steele auction event, please contact darin@russoandsteele.com


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About Russo and Steele Collector Automobile Auctions
For Enthusiasts by Enthusiasts™. It’s not just a tagline – it’s our lifestyle! As one of the nation’s premier collector-car auction houses, Russo and Steele continues to innovate, set new records, and attract clients worldwide. In addition to offering stellar collector automobiles, our thrilling “auction in the round” experience and passion are simply unattainable anywhere else. Auctions include our signature event in Scottsdale, Arizona every January, followed by Newport Beach, California in June, and Monterey, California in August.


Media Contact:

Darin Roberge