05 Jan Russo and Steele Scottsdale 2016 Seminar Announced!

For Immediate Release:


Scottsdale, Arizona (January 5th, 2016) – Russo and Steele in conjunction with the enthusiasts at Petrolicious, are proud to present a very special, very intimate and very direct no holds barred conversation with Russo and Steele President and CEO Drew Alcazar and Consignment Director John Bemiss. NO TOPICS OFF LIMITS! Subjects covered but not limited to: Market Conditions, Market Positioning, Future Trends, The Consignment Process, Competitors and Competitor Activity, Event Behind the Scenes, The Bidder Experience, Marketing Strategy, Automotive Media, Auction Success Tips and MORE! If you ever wanted to know anything about the Collector Automobile Auction Business and were afraid to ask, NOW is your opportunity to gain point blank knowledge from two of industries leading minds! Experience the excitement and passion of these speakers and discover key insights, as Russo and Steele and Petrolicious invite you to “Unmask the Block”!


About the Panelists:




Drew Alcazar – President and CEO of Russo and Steele

Growing up on a guest ranch in Colorado, Drew Alcazar quickly discovered the horsepower that captured his interest was in the form of cubic inches rather than cattle drives. What started as watching and listening to car wheels as a child has exploded into a full-blown passion for cars. It was a 1967 Shelby Mustang that really caught his eye and that interest ultimately led to him into automotive restoration. Drew restored a two time Grand National winning ‘69 Mustang Mach 1 while in pursuit of his undergraduate degree from Colorado State University. Drew wanted to bring together his expertise and knowledge of collectible cars and unbridled enthusiasm for sharing his passion with others. So, he opened Concours Restorations in Southern California, where he earned a coveted reputation in the 1980’s and ‘90’s as being the preeminent award winning shop. Operating for well over a decade, Alcazar specialized in the complete ground up restoration of classic American Muscle Cars and European Exotics. Concours Restorations maintained the strictest standards for competition within the national Concours d’Elegance and Marquee sanctioned exhibitions. Drew and his wife Josephine, launched Russo and Steele Collector Automobiles in 2000. Owning his own auction business, being close to the cars, brings his life back full circle to the little boy who first fell in love with cars by their sheer vibrato on the highway. Today, when the cars thunder across the auction block, for Alcazar that adrenaline rush is still there.





John Bemiss – Consignment Director of Russo and Steele

John hails from Northern California, having grown up in the 60’s with “hot cars” in his blood. His initial step into the automotive realm involved a 1969 Pontiac Firebird 400, which he originally purchased in pieces. He was only 15 at the time and couldn’t legally drive yet, so with only lawn mower engine experience and high school auto shop training, he assembled the Firebird and had it running by the time he got his license. After graduating high school, John’s first “paid” work experience was at Coulter Cadillac in Phoenix, Arizona. He received his technical training at Arizona Automotive Institute while working days. John worked as a service technician for 15 years, and then was promoted to service management at Coulter. His personal success of over 27 years is attributed to exemplary customer satisfaction and his ability to build long term relationships with customers. John used his spare time to focus on collectable cars. He started working with Drew Alcazar in 1999. By January 2000, John was at Russo and Steele’s inaugural event to drive the first tent stake into the ground. John has worked at every Russo and Steele auction since doing a variety of jobs including: driver coordinator; car coordinator; “ring man”; bidder’s consultant; and post-sale director. Now an established collector, John has owned everything from a Triumph Spitfire to a Mercedes Gullwing and a wide range of muscle cars, hot rods, customs and classics.


Russo and Steele’s Official 2016 Scottsdale Seminar “Unmasking the Block” presented by Petrolicious takes place Friday January 29th at 9:00 AM. Reserve your complimentary passes now by visiting https://russoandsteele.com/seminar-registration


Join Russo and Steele for their 16th annual automotive extravaganza in Scottsdale, Arizona and kick-off the 2016 collector-car calendar in fine style! Running January 27-31, 2016, the Scottsdale auction will showcase over 750 of only the most exclusive, most select and most diverse grouping of automobiles available anywhere in the world and continue their tradition of redefining collector-car auctions with their renowned “For Enthusiasts – By Enthusiasts” TM philosophy. The five day event will take place between Scottsdale Road and Hayden Road—just south of the North Loop 101 Freeway. Join in on all of the action as Russo and Steele puts the pedal to the metal in the epicenter of the world’s foremost collector car event: Scottsdale this January!


Experience the refreshing Russo and Steele difference for yourself as we present 2016’s flagship automotive event in the sunny high desert of Scottsdale, Arizona! For additional and updated information regarding their Scottsdale ’16 auction calendar and the exciting selection of featured collector automobiles being assembled daily, visit their company website at www.russoandsteele.com. For further supporting documentation, high-resolution images, or more advance information about the Russo and Steele Scottsdale 2016 auction event, please contact darin@russoandsteele.com


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About Russo and Steele Collector Automobile Auctions
For Enthusiasts by Enthusiasts™. It’s not just a tagline – it’s our lifestyle! As one of the nation’s premier collector-car auction houses, Russo and Steele celebrates its 15th Anniversary in 2015 and continues to innovate, set new records, and attract clients worldwide. In addition to offering stellar collector automobiles, our thrilling “auction in the round” experience and passion are simply not attainable anywhere else. Auctions include our signature event in Scottsdale, Arizona every January, followed by Newport Beach, California in June, and Monterey, California in August.


Media Contact:

Darin Roberge