Whether you are looking to sell a classic, sports, muscle, or one-of-a-kind collector automobile Russo and Steele’s consignment process has been streamlined specifically for your ease. Once you have made the decision to sell your classic car a Russo and Steele Consignment Specialist will take over from there and work with you every step of the way. You start the consignment process by simply filling out the pre-consignment form online, so a specialist can contact you and has some background on your specific car.
WHY CONSIGN WITH RUSSO AND STEELE?
RESERVE and NO RESERVE
At Russo and Steele we accept cars with and without reserve. We’ve done it both ways and our clients have told us that they prefer to have the choice. The advantage to reserve is that it provides a safety net against a sale below perceived value. There are drawbacks to a reserve auction however. From the buyers prospective, a reserve car isn’t really in play until the reserve has been lifted. This can be strongly discouraging to serious bidders. After all, why bother to show interest if the potential for an unrealistic reserve exists? While a no reserve auction present risks, it also generates interest, excitement and shows bidders that the sale is real. This often produces much stronger results. Combined with reduced fees, no reserve can be a very profitable option.
EXTENDED POST RESERVE BIDDING
We’re not done when the reserve is off! Where as some companies pull the trigger the minute your reserve has been met, we take the time to work the room and insure that we produce the highest possible results. Some of our most memorable moments have come during these spirited exchanges. It feeds the excitement and energy that is our “Auctions in the Round” format, and we wouldn’t have it any other way!
WE ARE THE ENTHUSIAST EXPERTS
LET’S TALK LOT NUMBERS
We don’t sell lot numbers. Our job is to find the best buyers available for your car and the means assigning based on value consistency. Offering a $25,000 car in a group of $150,000 cars (or the other way around) makes little sense. Buyers assembled to bid on six figure cars are rarely interested in $25,000 cars. Similarly, offering six figure cars to buyers with a $30,000 ceiling is also highly ineffective. We assemble the run order in a manner that will put your car with like price points, insuring the right buyers will be exposed to the right cars. We are also careful not to stack similar cars too closely together, avoiding a false sense of over supply. We even take color into account as well as reserve and no reserve. Our goal is to maintain the highest level of excitement possible and produce the greatest results across all value ranges.
LOWEST FLAT FEES AND COMMISSIONS
We make it easy. No confusing rates or fees depending on price, lot number assignment, sale date, time, or hidden charges buried within sliding or graduated scales. A simple one-time entry fee secures your Lot Number and ONLY when your classic car is SOLD will a flat sales commission apply. CONTACT US for details!
THE INDUSTRY’S MOST AGGRESSIVE MARKETING
Simply stated, nobody markets your car more aggressively than Russo and Steele. With large, highly focused and highly targeted local, national and international advertising campaigns covering multiple mediums, we are broadcasting worldwide full time. We have forged special relationships with all major automotive print and internet media sources, as well as local and national, traditional and luxury lifestyle outlets allowing us to push your car to the front of the stratosphere.
Our full force social and email marketing efforts are impossible to overlook and reach millions of dedicated automotive enthusiasts, and media members every month. This process is very successful but requires a great deal of time. Therefore, the sooner we can start marketing your car the better. The time to consign is now!
AFTER THE SALE
Just because the auction ends, doesn’t mean our commitment to superior client support does. We pride ourselves in providing the industries fastest turn around time in distributing payment. Where as some companies may take up to 90 days, Russo and Steele averages a blistering 15 business days from the time event activities cease, until we process and ship to your home or office. What if your car doesn’t sell? Russo and Steele features the most developed and most aggressive post sale network anywhere in the business. Nobody wants to sell your car more than we do and we continue to work hard for you well beyond the sale. Get it seen, get it sold and get you paid. This is the Russo and Steele way!
MEET THE SPECIALISTS