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Vehicle to be offered for Auction sale WITHOUT RESERVE and SOLD to the highest bidder January 27th – 31st, 2016 at Russo and Steele’s 16th Annual Scottsdale Arizona Auction. Please contact us for more information.
By 1947, civilian vehicle production was back in full swing and many all-new postwar designs were well under development and readied for launch by the various American manufacturers to a hungry postwar market. Light-duty trucks were no exception. While Dodge and Ford rolled out new designs for 1948 and Studebaker followed for 1949, General Motors beat them all to market with the May 1947 release of its all-new truck designs. Twinned with their GMC stable-mates, the new Chevrolet “Advanced Design” models featured smooth styling, “Unisteel Battleship” construction, improved visibility, and a quantum leap in comfort.
Their significantly larger cabs were eight inches wider, with three inches more shoulder space, and measured a foot longer than before. Seats were now adjustable from front to back and accommodated three adults abreast. Wider doors utilized hidden internal hinge assemblies for a cleaner look enhancing the smoothness of the rounded over stylistic theme. The heater and defroster now drew fresh air from the outside. Visibility was drastically improved with considerably greater glass area by virtue of a wider windshield, side windows, and backlight, with Chevrolet advertising copywriters heralding these advancements as providing “Observation Car Vision.”
Interiors featured several color choices, and dashboards were more attractive and functional than ever before. Welcome convenience, security, and safety items included inside door locks, a large new steering wheel, revised lower-effort steering geometry, repositioned foot pedals, a useful glove box, full needle-display instruments, and an available radio. For 1947-1949, the sole power choice was the 216.5 cubic-inch “Thriftmster” OHV inline six, with the 235.5 cubic-inch “105 Hi-Torque” six coming on stream for 1950. A favorite now as when new with a smooth, curvaceous cab design, the upscale Chevrolet 3100-series pickups were equipped with rear-quarter windows for even greater visibility. The 3100 also featured “four-fold ventilation” drawing fresh air from the crank-down side windows, cowl vent, foot-operated floor vent, and yet another fresh-air vent on the curb-side of the truck’s cowl. Today, the 3100-series, 5-Window “Advance Design” models are a hands-down collector favorite.
With an outstanding classic presence, this 1954 Chevrolet pickup is a cool full-custom resto rod. Highlights include power windows, tilt wheel, air conditioning, and leather upholstery. Riding on an updated chassis with Mustang II IFS, the Chevy is motivated by a 400 cubic-inch stroker motor. Amber fog lamps add a cool period vibe. A show stopping and fresh build, the Chevy is predictably a People’s Choice Award winner. Fully restored and ready to enjoy, it marks an excellent opportunity to own an outstanding custom ride with the work already done!