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FROM THE MISSOULA AUTO MUSEUM COLLECTION: Vehicle to be offered for Auction sale WITHOUT RESERVE and SOLD to the highest bidder January 19th – 22nd, 2017 at Russo and Steele’s 17th Annual Scottsdale Arizona Auction at the Salt River Fields at Talking Stick. Please contact us for more information.
Edsel Ford may have been losing his epic struggle with Harry Bennett for control of the Ford Motor Company in 1937, but his influence was never more apparent than in the increasingly attractive and modern styling of the company’s products for 1937. In a generally bleak Depression-era new-vehicle market, pickup trucks were a staple of the wide Ford Motor Company product range. Open-cab truck models were discontinued by 1935 and styling closely matched that of Ford’s handsome passenger-car lines.
The 1937 Ford pickups were handsomely restyled with a new, rounder grille design and fender-mounted headlights, reflecting the contemporary Ford passenger-car styling, which was itself heavily influenced by the streamlined Lincoln-Zephyr. A long, louvered hood and wide, skirted fenders added visual appeal. The cargo bed was steel-floored for durability with supporting wood planks for added strength.
While the competition only offered fours and sixes, Ford pickups were powered by the world-famous ‘Flathead’ V-8 engine. For 1937, Ford buyers had a choice of the 85 horsepower, 221 cubic-inch V-8 or the new and economical 136 cubic-inch V-8 with a 60-hp rating. However, the smaller V-8 was not in high demand, so it was quickly discontinued, enjoying a new lease on life for many more years in Midget racing cars. Whether in Standard form with the 60-horsepower V-8 engine or in Deluxe trim with the 85-horsepower V-8, Ford’s light-duty workhorses offered exceptional styling and capability.
This handsome 1937 Ford flatbed pickup truck benefits nicely from a frame-off restoration with less than 1,000 miles of use since it was completed. Highlights include a new Oak cargo bed and a new 12,000-pound capacity winch. Reported by the Consignor to run and drive as it should, this highly desirable classic truck will make a great vehicle to show, drive, and enjoy. It would also provide a perfect platform to advertise your business enterprise. The farmer or tradesman who acquired a Ford pickup like this one in 1937 must have been very proud to pursue his livelihood with it. The astute collector who acquires it today will surely feel the same.